Last Updated: October 22, 2026
Mike’s Tree Service (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, mikestreeserviceco.com, contact our business, or request our tree care services.
By using our website, you acknowledge the data practices described in this Privacy Policy.
Information We Collect
We collect information to respond to inquiries, provide tree care services, improve our website, and measure our marketing efforts.
Information You Provide Voluntarily
When you complete a contact form, request an estimate, or communicate with us, we may collect:
- Name
- Email address
- Phone number
- Property city or zip code
- Details about requested tree services
- Messages, comments, or other information you provide
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics software, and tracking technologies, including:
- Internet Protocol (IP) address
- Browser type and device information
- Operating system
- Pages visited and time spent on our website
- Website interactions and navigation activity
- Referral sources and search engine information
- Advertising campaign interactions
- Approximate geographic location derived from technical information
This information helps us understand website performance, improve user experience, and evaluate our advertising campaigns.
How We Use Your Information
Mike’s Tree Service may use collected information for the following purposes:
- Responding to inquiries and providing free estimates
- Scheduling appointments and delivering tree care services
- Communicating about requested or completed services
- Improving our website and customer experience
- Measuring website traffic and visitor engagement
- Evaluating Google Ads campaigns and other marketing efforts
- Tracking phone calls, form submissions, and customer inquiries
- Preventing fraudulent activity and protecting website security
- Complying with applicable legal obligations
We may combine information from website inquiries with related marketing attribution data to understand how customers discover our business.
Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google, to understand how visitors interact with our website.
Google Analytics may collect information about website traffic, visitor activity, device characteristics, approximate geographic location, and interactions with specific pages.
We use this information to:
- Understand which pages visitors find most useful
- Identify opportunities to improve website navigation
- Measure website engagement and performance
- Understand how visitors discover our services
- Evaluate the effectiveness of our digital marketing
Google Analytics uses cookies and similar technologies to collect and analyze website usage information. Google may process this information according to its own privacy policies.
Visitors can limit Google Analytics tracking by adjusting browser settings or installing the Google Analytics Opt-Out Browser Add-On.
Google Ads and Advertising Tracking
Mike’s Tree Service uses Google Ads to advertise our tree removal, tree trimming, stump grinding, and other tree care services.
Google Ads may use cookies, tracking tags, and similar technologies to measure advertising performance and understand how visitors interact with our website after clicking an advertisement.
Information collected through Google Ads may include:
- Advertising clicks and interactions
- Website visits resulting from advertisements
- Contact form submissions and other conversion events
- Phone calls attributed to advertising campaigns
- Advertising identifiers and related technical information
This information helps us evaluate advertising effectiveness, improve campaign targeting, and measure customer inquiries generated through our advertisements.
Depending on our advertising settings, Google may also use information collected through advertising technologies to personalize advertisements or support remarketing.
You can manage Google’s personalized advertising settings through Google’s My Ad Center.
WhatConverts Lead Tracking and Call Tracking
Our website uses WhatConverts, a lead tracking and marketing attribution platform, to measure and manage inquiries generated through our website and advertising campaigns.
WhatConverts may collect and process information related to:
- Phone calls placed to our business
- Contact form submissions
- Visitor referral sources
- Advertising campaign attribution
- Website interactions associated with inquiries
- Call dates, times, duration, and caller information
- Contact details and messages submitted through our website
WhatConverts may use dynamic phone number insertion, which displays different tracking phone numbers depending on how a visitor reaches our website. This allows us to understand which advertising campaigns and online sources generate phone calls.
Depending on the tracking features enabled, phone calls may also be recorded or transcribed for customer service, training, lead management, and quality assurance purposes. Where required by law, appropriate notice and consent will be provided.
Information collected through WhatConverts may be used to evaluate marketing performance, respond to customer requests, and improve our services.
Conversion information may also be shared with Google Ads for advertising measurement and optimization, depending on the integrations enabled.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support website functionality, analyze visitor behavior, and evaluate marketing performance.
These technologies may include:
- Essential Cookies: Support website functionality and security.
- Analytics Cookies: Help us understand how visitors interact with our website.
- Advertising Cookies: Help measure Google Ads performance and may support personalized advertising.
- Conversion Tracking Technologies: Help identify actions such as phone calls, estimate requests, and form submissions.
Most web browsers allow you to manage, restrict, or delete cookies through their settings.
Disabling certain cookies may limit some website functionality or affect how accurately we measure website performance.
Where required by applicable law, we will obtain consent or provide appropriate choices before using non-essential tracking technologies.
Sharing Information With Third Parties
We may share information with trusted third-party service providers that help us operate our website, communicate with customers, and manage our business.
These providers may include:
- Google Analytics for website analytics
- Google Ads for advertising and conversion measurement
- WhatConverts for lead tracking and attribution
- Website hosting and technical support providers
- Customer communication and business management service providers
These parties may process information to provide services on our behalf or, where applicable, under their own privacy policies.
We may also disclose information when required by law, to respond to lawful requests, or to protect our legal rights, property, and safety.
Data Security and Retention
We take reasonable measures to protect personal information against unauthorized access, misuse, disclosure, alteration, or loss.
However, no internet transmission or electronic storage system is completely secure. Therefore, we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary to provide services, manage customer relationships, evaluate business operations, resolve disputes, and comply with applicable legal obligations.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
Your Privacy Rights and Choices
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information, including the right to:
- Request access to personal information we maintain about you
- Request corrections to inaccurate information
- Request deletion of certain personal information
- Request a copy of certain personal information
- Opt out of certain targeted advertising or data-sharing activities where applicable
You may also manage tracking technologies through your browser’s privacy settings and Google’s advertising privacy controls.
To submit a privacy-related request, please contact us using the information provided below. We will review and respond to requests in accordance with applicable law.
Third-Party Websites and Services
Our website may contain links to external websites or display content provided by third-party services, including customer review platforms.
These third parties may collect information according to their own privacy policies.
Mike’s Tree Service is not responsible for the privacy practices or content of websites and services operated by other organizations.
We encourage visitors to review the privacy policies of third-party websites they access.
Children’s Privacy
Our website is intended for individuals seeking residential or commercial tree care services. It is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we become aware that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.
Changes to This Privacy Policy
Mike’s Tree Service may update this Privacy Policy periodically to reflect changes in business operations, website technologies, advertising practices, or applicable privacy laws.
When updates occur, we will revise the “Last Updated” date at the top of this page.
We encourage visitors to review this policy periodically.
Contact Mike’s Tree Service
If you have questions about this Privacy Policy, how your information is collected or used, or would like to submit a privacy-related request, please contact us.
Mike’s Tree Service
Website: mikestreeserviceco.com
Phone: (720) 599-1908
Service Area: Denver Metropolitan Area, Colorado
You may also contact us through the website’s online contact form.